Build the next generation of Internet products.
Build a centralized international sales organization for all pertinent products.
Build alternate sales channels such as agent and affiliation programs to market our products and services.
Establish a strong visible web presence within the first twelve months.
Create a brand name for "How2" web sites both domestically and globally.
Remain debt free.
Retain a steady and dramatic increase in sales over a 24-36 month period.
Take company public within 3 to 5 year timeline.
Create a charitable organization which will donate 1% of all How2 Group, net profits to needy causes and charities.
Create an image or a legacy for How2, not only being recognized for its financial success but for its standard of excellence and its charitable contributions to society.

KEYS TO SUCCESS:

Excellence in fulfilling promises made to clients with the highest integrity.
Provide customer service above and beyond the competition.
Provide a market place for client services or products at a competitive but fair price.
Generate more income for our clients than our competitors; by spending more money percentage wise on marketing, making less profit short term, but gaining greater market share long term.
Retain clients through loyalty and reward programs.
Develop the best and most educated global sales and administrative work force through continuous training, competitive wages, and a common belief in the company's values and goals.
Rely on the expertise and experience of individual employees with real life experience in their given field; managing and operating a particular web site related to their industry.
Have enough startup capital to sustain, maintain and develop through the initial investment phase.
Continue striving to make our products and services better than our competitors.
Never forget where we came from.
Never replace common sense with corporate bureaucracy.

MARKETING STRATEGY:

Internet marketing via banners, pay per clicks, CPA, CPM, etc.
Barter such as banner exchanges and link trades.
Traditional mass media such as direct mail, email, broadcast fax, radio, billboards, print ads, and television.
Target marketing to associations through affinity programs.
Target marketing for higher end products and services to executives and the wealthy sectors of society. This marketing will be handled by a very special sophisticated group of individual with experience in pampering the upper class.
Participate in Industry trade shows where we can target thousands of decision makers in one place in a short period of time.
Release media and press releases to all Media outlets.
Hire in house marketing and advertising experts to stay ahead of the industry.
Search engine optimization.
Utilize trade magazine and other relevant publications.